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Gift guides are an editorial holiday tradition, but they’re pretty generic and might we even say – sexist, so how do we help Instagram shoppers find the right items for gift giving? By tapping into our community and bringing together 6 popular hashtags with 34 gift-worthy brands creating holiday gift guides in a way only Instagram can. The initiative was so successful we continued to build out the program the following year.

Project Roles
Creative Director
Art Direction, Brand Strategy, Conceptual, Content Writing, Copywriting, Creative Direction, Creative Strategy, Digital, Film, Holiday, Live Action, Low Budget, Mobile, Project Management, Social, Technology, Trend Analysis, Visual Development
Advertising, Branded Content, Social Media Content