ALDI | YOU'LL LIKE THEM BOTH.

Kicked this idea around for 18 months, based on the campaign idea in England. We resisted picking up McCAnn London's work, but it was a solid idea and made perfect sense for ALDI. We 'Americanized' them, but htey werte never as good as the British versions. Here was the first wave of a dozen, that McCann Detroit produced in 2016.