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ALDI | YOU'LL LIKE THEM BOTH.

Kicked this idea around for 18 months, based on the campaign idea in England. We resisted picking up McCAnn London's work, but it was a solid idea and made perfect sense for ALDI. We 'Americanized' them, but htey werte never as good as the British versions. Here was the first wave of a dozen, that McCann Detroit produced in 2016.

Project Roles
Creative Director
Company
McCann
Skills
Creative Direction
Media
Television
Project Industries
Advertising