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ALDI, Little Journey | WE KNOW STUFF.

ALDI US launched a new line of baby products called Little Journey. They brought in people with years of experience making products for babies, to help them launch this important new ALDI brand. To assure customers of the ALDI quality, we simply showed that ALDI knows what it takes to be a mom and what mom's need.

Project Roles
Art Director, Creative Director
Company
McCann
Skills
Art Direction, Content Writing, Creative Direction
Media
Television
Project Industries
Advertising