ALDI I FOODIE-O-RAMA.
I was asked to join a PR food-blogger content shoot with our sister company, Weber-Shandwick, which was shot in a vineyard in California in 2016. I was charged with making sure the production company and especially the director got the shots we needed to cut a TV ad or two. When we returned, we wrote six different ads with the footage. Here are 5 of them, in the order that I recommended them. Of course, the client picked the last one, my least favourite, and ran it. Oh well, stuff happens.
- Project Roles
- Art Director, Creative Director, Writer
- Mass Minority
- Art Direction, Content Writing, Creative Direction
- Social Media Content, Television
- Project Industries