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ALDI I FOODIE-O-RAMA.

I was asked to join a PR food-blogger content shoot with our sister company, Weber-Shandwick, which was shot in a vineyard in California in 2016. I was charged with making sure the production company and especially the director got the shots we needed to cut a TV ad or two. When we returned, we wrote six different ads with the footage. Here are 5 of them, in the order that I recommended them. Of course, the client picked the last one, my least favourite, and ran it. Oh well, stuff happens.

Project Roles
Art Director, Creative Director, Writer
Company
Mass Minority
Skills
Art Direction, Content Writing, Creative Direction
Media
Social Media Content, Television
Project Industries
Advertising