Budweiser wanted to honor Dwyane Wade’s career both on and off the court. In keeping with the tradition of swapping jerseys, our team created this touching film showing him exchanging jerseys with fans he’s impacted.
And the team won a bunch of awards for making people cry at their desks.
Awards
2019 Clio Awards - Gold - Social Video
2019 Clio Awards - Silver - Film
2019 Clio Awards - Bronze - Film
2019 Clio Awards - Bronze - PR
2019 Cannes Lions - Silver - Entertainment Lions for Sport
2019 Cannes Lions - Bronze - Entertainment Lions for Sport
2019 Cannes Lions - Bronze - Film Lions