Wavelength is a podcast which aims to help users lose weight by understanding their psychological relationship to food and their body. We commissioned illustrator, Nathatham Rojanusorn, to create a series of abstract “dots”, each representing a complex emotional state. These served as building blocks for the identity system which consisted of a dynamic wordmark, a clean sans serif typeface and a flexible color palette.
- Project Roles
- Art Director, Creative Director, Designer, Typographer
- High Tide
- Creative Direction, Design, Interactive, Project Management, Type Design
- App Design, Branding
- Project Industries