Kisano

The brand name Kisano, comes from a Hindi word which means farmer. We wanted to depict the processes that a modern hydroponic farmer uses for crop cultivation and so, this identity illustrates the ecosystem of hydroponics and vertical farming. It shows the use of water, minerals and a sustainable growth environment to produce crops year-round, without waste while restoring the ecological balance.
We created a packaging system for Kisan's food products, boxes for tomatoes and labels for the greens. A series of supporting icons are created for web and print applications, which focus on the different product categories that are produced under this name. Kisano’s graphic language creates consistency across a broad range of platforms, allowing for more flexibility in the future development of the brand.