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CVS Goodline

CVS asked us to create a new men's grooming brand that provides guys precisely what they want: simple yet good for you products—knowing that catching the attention of grooming-minded guys isn't easy. We designed the brand from the counter up, including brand strategy, naming, logo, tone of voice, color, packaging design, and in-store experience. Goodline was born by bringing together the familiar barbershop aesthetic with simple, eye-catching, modern design. Goodline. Look Good. Be Well.

Project Roles
Art Director, Designer, Typographer
Company
CVS
Skills
Adobe Illustrator, Art Direction, Packaging Design, Naming
Media
Brand Guidelines, Brand Identity, Branding, Packaging
Project Industries
Beauty, Health/Pharma
CVS Goodline
CVS Goodline
CVS Goodline
CVS Goodline
CVS Goodline
CVS Goodline
CVS Goodline
CVS Goodline