CVS asked us to create a new men's grooming brand that provides guys precisely what they want: simple yet good for you products—knowing that catching the attention of grooming-minded guys isn't easy. We designed the brand from the counter up, including brand strategy, naming, logo, tone of voice, color, packaging design, and in-store experience. Goodline was born by bringing together the familiar barbershop aesthetic with simple, eye-catching, modern design. Goodline. Look Good. Be Well.
- Project Roles
- Art Director, Designer, Typographer
- Adobe Illustrator, Art Direction, Packaging Design, Naming
- Brand Guidelines, Brand Identity, Branding, Packaging
- Project Industries
- Beauty, Health/Pharma