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Nat Geo Super Bowl "Bad Romance"

Nat Geo wanted their first-ever Super Bowl commercial to promote the upcoming series Genius. The spot was to air right after the Lady Gaga halftime show. So we had the genius himself pick up where Gaga left off and play a coda to the final song in her performance, Bad Romance.

Project Roles
Copywriter
Company
McCann New York
Skills
Art Direction, Conceptual, Copywriting
Media
Advertising, Film Editing
Project Industries
Advertising