Nat Geo Super Bowl "Bad Romance"
Nat Geo wanted their first-ever Super Bowl commercial to promote the upcoming series Genius. The spot was to air right after the Lady Gaga halftime show. So we had the genius himself pick up where Gaga left off and play a coda to the final song in her performance, Bad Romance.
- Project Roles
- McCann New York
- Art Direction, Conceptual, Copywriting
- Advertising, Film Editing
- Project Industries