Hourglass

RENOWNED FOR THEIR BLEND OF SCIENCE, LUXURY & SLEEK DESIGN, HOURGLASS PLACED THEIR TRUST IN PLAYFUL FOR THE LAUNCH OF THEIR NEW VANISH CAMPAIGN. FOR THIS CHALLENGE, WE JOINED FORCES WITH TOP DIRECTOR BEN HASSETT & THE CREATIVE AGENCY BLVD, TO DIRECT & PRODUCE IN CGI A SEAMLESS MIXED-MEDIA CAMPAIGN AROUND TWO OF THE WORLD’S MOST EXQUISITE FACES: ROSIE HUNTINGTON & TSUNAINA! Directed by @benhassett CGI Direction by @helloplayful Creative Direction by @studioblvd Production by @jnproductionglobal Styled by @simonrobins1000 Make up by @francelledaly Hair by @francogobbi1 BESIDES OUR BLEND WITH BEN HASSETT, THE CREATIVE AGENCY BLVD CHALLENGE US TO DIRECT & PRODUCE A SHORT CGI FILM FEATURING THE NEW LINE OF VANISH PRODUCTS OF HOURGLASS. OFFSET BY THE CELESTIAL BEAUTY OF THESE TWO STARS, WE BATHED THE PRODUCTS IN LIGHT, CHASING ELEGANT & REFINED SHOTS THAT EMBODY VANISH’S WEIGHTLESSNESS. ZERO GRAVITY, FLOATING BUBBLES & STUNNING LIQUID SIMULATIONS: THIS ETHEREAL FANTASY WAS A TRUE JOY TO CREATE. Playful Credit List: CG Production by Playful Rep. Company: Cartel & Co Executive Producer: Ian Gipe Line Producer: Nadir Aslam Creative & Art Director: Pablo Alfieri EP & CG Coordinator: Agustina Santkovsky IT & R&D Artist: Matias Furno CG Artists: Juan Coria, Alvaro Navarro, Pablo Alfieri R&D Artists: Matias Furno & Gabriel Morala CG Animation: Maximiliano Riedel CG Modelling: Mateo Vallejo Sound Design by Smider