“2 Aussies In Cali” is a branded content series created in partnership between LA Tourism, Travel San Francisco, and Visit California. Our LA team spearheaded the project, and I was the creative lead on it—concepting then selling the winning idea to all three agencies, producing the campaign and all its social extensions. The series is an unexpected twist on travelogues, where the fabulous odd couple (Tara Milk Tea & Rhys Nincholson) navigate through Instagram cliches while exploring the best of LA and SF.