Brand Voices: Accenture, Amex, Honda

In recent years, I've worked on crafting new brand voices online. At Digitas, for Accenture and American Express, I helped both brands transition from rational and jargon-heavy to quick wit and snackable messaging. At Publicis/NY, for Tri-Honda, the social media content had to match its sharp tone of voice from TV, called street-smart. For more, access the link.