The Quiksilver in Memory of Eddie Aikau: Big Wave Invitational, Waimea Bay

Eddie Aikau: Event Poster. (24 × 36") With the history that this event holds and a small number of designers fortunate to design the poster, we dove deep into the binders of discs to find images that have not yet been used or seen. The design intent was to remain classic yet have a strong connection to the heritage and family. First exploration was chosen and applied across all media (posters, apparel, digital and print ads, and environmental graphics. Creative Direction: Scott Richards Photographer: Jeff Divine