The Moonman represents MTV’s spirit: choosing to go into the unknown and break new ground. In a world where we’re often told what to do and encouraged to follow expectations, the VMAs are a rare chance to choose our artists, our culture, our own identity. Ignited by music and performance, the VMAs allow us all to tap into the fun, bold Moonman in each of us. Awards: 97th ADC Annual Award: Gold, PRINT Regional Design Awards. Logo: Champions Design. Photography: David LaChapelle