Lexus // Lexus Plus

A few years ago, Lexus set out to create a new dealership initiative that would revolutionize the way consumers shop for and purchase their cars. The goal was to completely alter the dealership paradigm by removing the stress of haggling and constantly being handed-off to multiple associates. Instead, each consumer at a Lexus Plus dealership will get one upfront price, and one consultant—always.

From naming and logo design, to art directing photography library assets and webpage design, we were involved in the creation of nearly every aspect and touchpoint of this program alongside the participating dealerships.
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