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Target DWNTWN

For the opening of Target’s first NYC story we created a design system that (literally) pointed downtown, paired with items and objects that spoke the language of everyday New Yorkers. This approach not only spoke to the relevance and resourcefulness of our location but also to the tonality of the neighborhood in creating a truly unique experience.

Project Roles
Art Director, Designer
Company
Mother Design
Skills
Art Direction, Creative Direction, Design
Media
Advertising
Project Industries
Advertising, Fashion
Target DWNTWN
Target DWNTWN
Target DWNTWN
Target DWNTWN
Target DWNTWN