TikTok + Playlist Live

TikTok sought to create an exclusive oasis for the world’s most popular content creators attending Playlist Live. Drawing vibes from iconic tropical motels, we created a lounge experience that personifies the brand’s culture and creativity with unique touchpoints that promote social sharing. A logo inspired by retro motel signage, a tropical color palette, motel textures, and greenery come together to create a relaxing and irreverent space.

Role: Branding and graphic direction
Agency: Rock+Paper
Creative Director: Holly Smith
Photos: Grant Puckett