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Powerade Rebranding

n 2015, Powerade asked us to rebrand and create a new design system for their company. We decided to simplify their mark to focus on “PWR” over “POWER”. This created a nice vessel to allow POWER to come to life in a variety of ways while keeping a solid base grounded in aiding the consumer in their athletic pursuits. After the mark was created, we applied it across a variety of medium in which you’d typically find their brand. Additional design work was created by tapping into their current visual design system as well as current Just a Kid Campaign.

Project Roles
Art Director, Designer
Company
Wieden+Kennedy
Skills
2D, Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Type Design
Media
Brand Identity, Branding
Project Industries
Beverage, Sports
Powerade Rebranding
Powerade Rebranding
Powerade Rebranding
Powerade Rebranding
Powerade Rebranding
Powerade Rebranding