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Three Olives Vodka | Festival 'Happy Hour'

Looking to reach Millennial and Gen Z consumers at music festivals, Three Olives Vodka wanted to develop a 360-degree engagement program that would cut through the noise of the competitive festival landscape — and most importantly, give people a place to party! To accomplish the task at hand, we created a multi-level footprint that embraced the brand’s bold and unapologetic personality across every facet. The split footprint featured two unique party environments — a 3PM day party, and a 3AM wild night.  Color curated decor and custom design elements were woven throughout the entire footprint, providing festival-goers with endless photo ops and Insta-worthy content while a tropical rooftop lounge gave festival-goers a place to relax, enjoy their drinks, and watch live DJ sets from down below.

Project Roles
Copywriter, Creative Director, Strategist
Company
Three Olives Vodka
Skills
Copywriting, Creative Direction, Creative Research, Creative Strategy, Marketing Strategy
Media
Events
Project Industries
Wine/Spirits
Three Olives Vodka | Festival 'Happy Hour'
Three Olives Vodka | Festival 'Happy Hour'
Three Olives Vodka | Festival 'Happy Hour'
Three Olives Vodka | Festival 'Happy Hour'
Three Olives Vodka | Festival 'Happy Hour'
Three Olives Vodka | Festival 'Happy Hour'
Three Olives Vodka | Festival 'Happy Hour'