Three Olives Vodka | Festival 'Happy Hour'

Looking to reach Millennial and Gen Z consumers at music festivals, Three Olives Vodka wanted to develop a 360-degree engagement program that would cut through the noise of the competitive festival landscape — and most importantly, give people a place to party! To accomplish the task at hand, we created a multi-level footprint that embraced the brand’s bold and unapologetic personality across every facet. The split footprint featured two unique party environments — a 3PM day party, and a 3AM wild night.  Color curated decor and custom design elements were woven throughout the entire footprint, providing festival-goers with endless photo ops and Insta-worthy content while a tropical rooftop lounge gave festival-goers a place to relax, enjoy their drinks, and watch live DJ sets from down below.