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Mercedes-Benz | Mercedes-Benz Stadium Activations
As Mercedes-Benz USA’s engagement AOR and strategic partner, we performed a complete audit of the brand's existing Mercedes-Benz Stadium activations (NFL & MLS) and identified opportunity areas for new concepts, optimization and enhancement for the 2019-2020 season. As a result, we created four new augmented reality (AR) experiences that paralleled the various technology of Mercedes-Benz automobiles.
- Project Roles
- Copywriter, Creative Director, Strategist
- Company
- Mercedes-Benz
- Skills
- Copywriting, Creative Direction, Creative Strategy, Marketing Strategy
- Media
- Events, Interactive Installations
- Project Industries
- Automotive, Sports
