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Mercedes-Benz | Mercedes-Benz Stadium Activations

As Mercedes-Benz USA’s engagement AOR and strategic partner, we performed a complete audit of the brand's existing Mercedes-Benz Stadium activations (NFL & MLS) and identified opportunity areas for new concepts, optimization and enhancement for the 2019-2020 season. As a result, we created four new augmented reality (AR) experiences that paralleled the various technology of Mercedes-Benz automobiles.

Project Roles
Copywriter, Creative Director, Strategist
Company
Mercedes-Benz
Skills
Copywriting, Creative Direction, Creative Strategy, Marketing Strategy
Media
Events, Interactive Installations
Project Industries
Automotive, Sports
Mercedes-Benz | Mercedes-Benz Stadium Activations
Mercedes-Benz | Mercedes-Benz Stadium Activations
Mercedes-Benz | Mercedes-Benz Stadium Activations
Mercedes-Benz | Mercedes-Benz Stadium Activations
Mercedes-Benz | Mercedes-Benz Stadium Activations
Mercedes-Benz | Mercedes-Benz Stadium Activations