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Andi Brand

ANDI is an independent, family-owned handbag brand designed and run by Andrea Weinberg. ANDI needed to establish a consistent messaging strategy, and update the brand’s look in order to feel as premium as the bags themselves. We established a coherent messaging strategy and visual identity for the ANDI brand, and then helped ANDI pull that through to their website and social media feeds. We designed a new site, and we shot a bunch of new product shots and video content. Today, ANDI is consistent across every consumer touchpoint and growing year over year.

Project Roles
Art Director, Content Producer, Creative Director, Director, Writer
Company
Gravy Boat Regatta
Skills
Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Conceptual, Content Strategy, Design, Sound Design, Still Life Photography
Media
2D Animations, Brand Identity, Commercials - Video, Illustrations, Interaction Designs, Photography
Project Industries
Fashion, Retail, Travel/Tourism
Andi Brand
Andi Brand
Andi Brand
Andi Brand
Andi Brand
Andi Brand
Andi Brand
Andi Brand
Andi Brand
Andi Brand
Andi Brand
Andi Brand