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MAD MEN

It began with a short but powerful brief from showrunner Matthew Weiner: a man walks into his office, places his suitcase down, and jumps out of the window. One dreamlike loop of events that said nothing about Mad Men yet summarized it perfectly. Out of this close collaboration, directors Mark Gardner and Steve Fuller created this elegant, enigmatic Emmy Award-winning title sequence that ends on one of the most recognizable frames in television history. I was brought into this project by Steven Fuller who was a Creative Director for Imaginary Forces. I came to know some real talented creatives and producers during this project. Hand picked to lead the 3D implementation and workflow in After Effects. At the time After Effect 7.0 was on its 2nd release post 3D layer support. Worked directly with Steven Fuller, Jeremy Cox, Joey Salim, and Jason Goodman who led the development of the 3D character silhouette along with Jordan Sariego.

Project Roles
Animator, Designer, Motion Designer
Company
Imaginary Forces
Skills
2D, 3D, Adobe Illustrator, Adobe Photoshop, After Effects
Media
2D Animations, 3D Animations, Environmental Design, Motion Graphics
Project Industries
Advertising, Entertainment, Media
MAD MEN
MAD MEN
MAD MEN