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ASICS X AOKI EXPERIENTIAL

Working for the agency that has ASICS as a client, we created an epic one night-only party in the basement of a diner in Union Square NYC that featured a live concert from ASICS brand ambassador and Grammy-nominated madman Steve Aoki. We transformed the diner into a shoe store during the day with live beats and free eats inspired by Aoki, then lit it up at night with a free concert from the man himself. So, for any fan who bought the shoe, the kicks became the key to a memorable night. And for one super lucky fan, a cake to the face from Aoki.

Project Roles
Creative Director
Company
ASICS
Skills
Art Direction, Conceptual, Copywriting, Creative Direction
Media
Events
Project Industries
Advertising
ASICS X AOKI EXPERIENTIAL
ASICS X AOKI EXPERIENTIAL
ASICS X AOKI EXPERIENTIAL
ASICS X AOKI EXPERIENTIAL