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Global: Unicef "What Excites Us Unites Us"

We were asked to help Unicef find a way to combat Xenophobia (the fear of immigrants and migrants) ...a pretty big ask. So we created the global campaign “What Excites Us, Unites Us” for the 2018 Fifa World Cup in hopes that sports could bring humanity a big win, global acceptance for migrant and refugee children through a shared love for their home team. During the World Cup we showed that no matter where children were born, they still root for the same team. We created a documentary film and social challenge that asked football fans to use their voice not just to cheer on their favorite team, but to stand with all children everywhere. Around the globe fans submitted to our #longestgoal challenge and took a stance to fight xenophobia.

Project Roles
Art Director
Company
180LA
Skills
Art Direction, Conceptual
Media
Viral Films
Project Industries
Non-Profit
Global: Unicef "What Excites Us Unites Us"