OOH Campaign: Postmates "We Get it"
Angelenos spend 119 hours in traffic every year, so we created an OOH campaign to reach them on their daily commutes. We showed Angelenos (and New Yorkers) that Postmates gets them with our data-driven campaign consisting of over 100 unique headlines and over 300 hyper-targeted media placements.
Our OOH campaign became the talk of the town with hundreds of fans sharing our billboards and wild-postings on social media including unpaid celebrities like Sarah Jessica Parker, Ben Platt and Amber Rose. The campaign exceeded our business objectives with a significant increase in sales and brand lift. Postmates even needed to hire more drivers to keep up with the demand.
- Project Roles
- Art Director
- 180 LA
- Art Direction, Conceptual, Content, Creative Strategy, Design
- Billboards, Branding, Case Study Videos, Data Visualization, Social Media Content, Taglines, Typography
- Project Industries
- Advertising, Beer, Lifestyle, Restaurant, Retail, Technology