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OOH Campaign: Postmates "We Get it"

Angelenos spend 119 hours in traffic every year, so we created an OOH campaign to reach them on their daily commutes. We showed Angelenos (and New Yorkers) that Postmates gets them with our data-driven campaign consisting of over 100 unique headlines and over 300 hyper-targeted media placements. Our OOH campaign became the talk of the town with hundreds of fans sharing our billboards and wild-postings on social media including unpaid celebrities like Sarah Jessica Parker, Ben Platt and Amber Rose. The campaign exceeded our business objectives with a significant increase in sales and brand lift. Postmates even needed to hire more drivers to keep up with the demand.

Project Roles
Art Director
Company
180 LA
Skills
Art Direction, Conceptual, Content, Creative Strategy, Design
Media
Billboards, Branding, Case Study Videos, Data Visualization, Social Media Content, Taglines, Typography
Project Industries
Advertising, Beer, Lifestyle, Restaurant, Retail, Technology
OOH Campaign: Postmates "We Get it"