Direct Client: Kirin/Aladdin Bev. For Macau Ale.
Crafted Macau Ale into a remarkable brand for direct client Kirin/Aladdin Bev.
Managed client relationship and creative work across two product launches. Created all branding and packaging, including identity, for 2 products: Macau Beer & Macau Ale.
I decided to give Macau Ale a sense of heritage and modernity. To convey it's craft perfection developed through time, to feel classic and new. Macau Island's unique cultural mix of asian roots and a Portuguese influence – inspired me to bring to the brand a combination of Asian aesthetics, and hints of Western colonial architecture.
- Project Roles
- Creative Director, Art Director, Designer
- Kirin Holdings / Aladin Bev.
- Creative Direction, Adobe Illustrator, Adobe Photoshop
- Brand Guidelines, Packaging, Brand Identity
- Project Industries
- Beverage, Packaged Goods