I was the Creative Director and postproduction lead helping LG launch a line of luxury products through a multiphase social media campaign.
I led creative and led the entire video post-production as well (editorial, color-grade, music edit) with no director or production company present.
My being a CD/Filmmaker opened up the opportunity to take care of all creative and postproduction in-house. Which allowed us to raise the quality level of content, while being responsive, nimble and adaptive. And of course cost effective.