Away asked us to launch the new colors of their aluminum line, to make it attainable yet aspirational.
We got inspired by the lights we see around the world when we travel the neon lights that keep cities going and travelers excited, the neon lights of your favorite sushi spot, your favorite bar, or your favorite laundromat.
We gave each color Onyx, Rose Gold, Champagne and Silver a personality of its own. The Rose Gold traveller loves to sing karaoke in the streets of Tokyo, but also enjoys a chopped cheese in her local bodega. The Champagne traveller loves to eat at her favorite diner in Phoenicia just like she loves to have her favorite ramen in Los Angeles.
- Project Roles
- Art Director
- 360 Photography, Social
- Social Media Content
- Project Industries
- Advertising, Travel/Tourism