😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- John Copywriter / Writer
Mr. Peanut's Tone
Was charged with giving Mr. Peanut a voice and tone. Became the guiding direction for the brand.
- Project Roles
- Copywriter, Writer
- Company
- Planters Peanuts
- Skills
- Comedy, Conceptual, Copywriting, Creative Direction
- Media
- Brand Guidelines, Brand Identity
- Project Industries
- Advertising
