Lil Jon ft, Kool-Aid Man - All I Really Want For Christmas

The music industry has always embraced Kool-Aid, being the 2nd most mentioned brand in history. But if we were to enter the space, we had to do it right with a crash heard around the world. I sold through the initial thinking and concept of entering that realm as an artist and celebrity, not a brand. Then sold through the collab and artist, then the direction and concept for the music video.