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Tourism Australia

A fake movie release that was actually a tourism ad for Australia. I produced all the digital and social content for the campaign, leading people to think it was a real movie launch. This included a movie website to act as the hub for all trailer releases/“behind the scenes” shots/character content, faked IMDB and Wikipedia pages, digital out of home takeovers across the country, and social channels on Instagram, Twitter, and Facebook. Then, while the Super Bowl ad was being shown (where the reveal happened) we updated all live content across all mediums to point people to Australia.com. 4x Cannes Lion 2x Webbys 6x One Show

Project Roles
Interactive Producer
Company
Tourism Australia
Skills
Content Strategy, Digital, Interactive, Producing, Social Media Strategy , Wrangling - Creatives
Media
Advertising, Billboards, Branded Content, Social Media Content, Viral Films, Websites
Project Industries
Entertainment, Travel/Tourism
Tourism Australia
Tourism Australia
Tourism Australia
Tourism Australia
Tourism Australia
Tourism Australia
Tourism Australia