Allstate Foundation Purple Purse

Allstate Foundation Purple Purse is dedicated to breaking the cycle of domestic violence through financial empowerment. I led the creative strategy team that was tasked with bringing awareness to this campaign via social media influencers and digital content. The showcase of the campaign was a PSA that I wrote and produced featuring Emmy-winning actress Kerry Washington.

Project Roles
Creative Director, Executive Producer, Writer
Allstate Foundation
Brand Strategy, Broadcast, Celebrity, Commercial, Content Strategy, Filmmaking, Post-Production, Producing, Project Management, Scripting
Advertising, Brand Films, Branded Content, Commercials - Broadcast, Short Films
Project Industries
Advertising, Non-Profit