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Allstate Foundation Purple Purse
Allstate Foundation Purple Purse is dedicated to breaking the cycle of domestic violence through financial empowerment. I led the creative strategy team that was tasked with bringing awareness to this campaign via social media influencers and digital content. The showcase of the campaign was a PSA that I wrote and produced featuring Emmy-winning actress Kerry Washington.
- Project Roles
- Creative Director, Executive Producer, Writer
- Company
- Allstate Foundation
- Skills
- Brand Strategy, Broadcast, Celebrity, Commercial, Content Strategy, Filmmaking, Post-Production, Producing, Project Management, Scripting
- Media
- Advertising, Brand Films, Branded Content, Commercials - Broadcast, Short Films
- Project Industries
- Advertising, Non-Profit