Dick's Sporting Goods - Movement

In 1977, three women invented the first sports bra by sewing two jockstraps together. In 2020, they were inducted into the Inventors Hall of Fame. This campaign pays homage to the piece of gear that transformed the world of women’s sports and fitness.

Project Roles
Copywriter
Company
Anomaly
Skills
Copywriting
Media
Commercials - Broadcast
Support