To show our audience that Instagram Shopping was something entirely new and exciting, we needed to bring cultural relevance and shopping together. We dove deep into 2019’s biggest trends, which left us with an ideal pairing: the return of late 90s/early 00s fashion trends - and the return of a beloved pop icon of the same era, Celine Dion. As the CD I oversaw this project from start to finish - managing teams, work, clients and the internal team.