Instagram Shopping - It's All Coming Back To Me Now

To show our audience that Instagram Shopping was something entirely new and exciting, we needed to bring cultural relevance and shopping together. We dove deep into 2019’s biggest trends, which left us with an ideal pairing: the return of late 90s/early 00s fashion trends - and the return of a beloved pop icon of the same era, Celine Dion. As the CD I oversaw this project from start to finish - managing teams, work, clients and the internal team.

Project Roles
Creative Director
Mother New York
Art Direction, Conceptual, Copywriting, Creative Direction
Branded Content, Commercials - Video, Music Videos, Social Media Content
Project Industries
Advertising, Fashion