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Burger King | Nonstop gibberish

How do you create excitement about the re-launch of Cini Minis at Burger King? Without spending any media dollars? You tweet gibberish nonstop for 24 hours and watch Twitter go crazy with speculation before announcing what it was all about. At the time of publishing, this was the best performing organic tweet in @burgerking’s history.

Project Roles
Art Director, Designer
Company
MullenLowe
Skills
Conceptual
Media
Social Media Content
Project Industries
Advertising
Burger King | Nonstop gibberish
Burger King | Nonstop gibberish
Collaborators