Visual identity design and art direction for digital & interactive practice collactive that founded by new media artist & designer Yun Hong.
Gathering the academic experience from Central Academy of Fine Arts and Rhode Island School of Design between China and the US, Hong founded The Volume with the core focus on exploring the concept of “Open Air”, “Embedded Air”, and “Closed Air” among the realm of Public Space, Architecture, and Exhibition in both commercial and academic context.
The typeface used in the identity address three sectors: digital medium, connection, and the volume in space. The color palette is inspired from the scitific graphs of ‘volume’ to depict a hybrid of rational, emotional, and futuristic feelings. According to the tagline “Making air tangible”, the layouts are set in a pure typographic method to mimic the spread density in space without any other extra visual elements.
- Project Roles
- Art Director, Creative Director, Designer
- The Volume
- Art Direction, Conceptual, Creative Direction, Research
- Brand Identity, Branding
- Project Industries
- Startups, Virtual Reality