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Southern Nevada Water Authority "Nothing Sexier"

When you do good you look good. And when you live in the desert and save water you look real good. This campaign got noticed by many, including, Time.com and US News and World Report. In total, it had over 300 million impressions and received $14 million in earned media. Not bad for a local campaign that only ran two weeks. Oh, and during that time, there was a 14% decrease in water use saving 1.5 billion gallons of water. Now that's sexy. See my whole portfolio at marknaparstek.com password: mark

Project Roles
Creative Director
Company
Southern Nevada Water Authority
Skills
Conceptual
Media
Commercials - Broadcast, Magazines
Project Industries
Advertising
Southern Nevada Water Authority "Nothing Sexier"
Southern Nevada Water Authority "Nothing Sexier"
Southern Nevada Water Authority "Nothing Sexier"
Southern Nevada Water Authority "Nothing Sexier"