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Belstaff Creative & Copy/Content Strategy

CreateThe Group was invited to pitch for the e-commerce site and campaign for the relaunch of the Belstaff brand. I created a strategy focused on the brand's British sense of adventure and style, and proposed big-name associations to link the brand to an "Aristocracy of Daring." The pitch was successful and David Beckham was eventually chosen as the brand ambassador.

Project Roles
Content Strategist, Copywriter
Company
Createthe Group
Skills
Content Strategy, Content Writing, Copywriting
Media
Advertising
Project Industries
Advertising
Belstaff Creative & Copy/Content Strategy
Belstaff Creative & Copy/Content Strategy
Belstaff Creative & Copy/Content Strategy
Belstaff Creative & Copy/Content Strategy
Belstaff Creative & Copy/Content Strategy