In 2024 I got to direct the Think It. Make It. campaign for Notion. We had the opportunity to collaborate with the incomparable creative team at Notion, including one of my personal favorite illustrators, Roman Muradov, the brain (and pencil) behind the notion illustration system. The campaign was comprehensive and as such I played a role in virtually every aspect, from concepting and messaging, to leading the story and design efforts on the final animated spot.