Moroccanoil wanted to launch a group of hair products that helped to extend the life in the consumer's haircolor: a safeguard against fading. We chose "Long Live Your Color" as an way to rebel against normal haircolor time constraints while visually speaking to living things found in nature that were particularly colorful.
- Project Roles
- Art Director
- Spring Studios
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Compositing, Creative Direction, Keynote
- Branding, Commercials - Video, Mood Boards, Pitch Decks, Products - Digital, Typography, UX Designs, Websites
- Project Industries
- Advertising, Beauty, Fashion