MOXY DOWNTOWN OPENING/ INFLUENCER PARTNERSHIP

Moxy Hotel wanted to open their new hotel by bringing the sexy back to a neighborhood now dominated by finance. We created a host committee of influencer royalty for unique teaser content for social, highlighting the cultural resonance of Moxy Downtown. Then we collaborated with them on the live event, giving attendees a taste of the grit and glam of NY’s ‘70s and ‘80s party scene. On opening night 300+ guests were immersed in old NY through video installations, polaroid photo moments, a vintage glam pop-up beauty, hair and look salon. A live rock band played while guests lived out their karaoke dreams or kickback to play retro arcade games. PRESS: +16.4M Media Impressions including Entertainment Tonight, Page Six, Office Magazine and more, +142% WoW @MoxyHotels Impressions, 27.8K @MoxyHotels Instagram Story Views, 404.5K Influencer Impressions