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Aussie - "Get Unfair Hair"
Until recently, Aussie Haircare was known for little more than a fuzzy kangaroo mascot and the color purple. I changed that with the 'Get Unfair Hair' campaign, a cheeky, sexy campaign that included print, out-of-home, digital video, and social activation.
- Project Roles
- Copywriter, Creative Director
- Company
- Aussie
- Skills
- Art Direction, Brand Strategy, Conceptual, Content Writing
- Media
- Commercials - Video
- Project Industries
- Beauty
