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FILA EXPLORE

Inspired by Reinhold Messner’s summit of Mount Everest in 1978, Fila launches a limited edition collection, which includes the Canyon, Mountain, Woods and Elements sets. Following Fila’s adventurous heritage tradition, the collection encourages its consumers to explore the natural world around them. Launching with an NYC interactive pop-up as well as launch celebrations in 8 international markets, across 3 continents: Tokyo, Los Angeles, Chicago, Seoul, Beijing, Guangzhou, Mumbai, and Brazil.

Project Roles
Designer
Company
MKG
Skills
2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Design, National / International
Media
Advertising, Environmental Design, Illustrations, Installations, Large Format Photography (Digital)
Project Industries
Fashion, Lifestyle, Retail, Sports
FILA EXPLORE