Inspired by Reinhold Messner’s summit of Mount Everest in 1978, Fila launches a limited edition collection, which includes the Canyon, Mountain, Woods and Elements sets. Following Fila’s adventurous heritage tradition, the collection encourages its consumers to explore the natural world around them.
Launching with an NYC interactive pop-up as well as launch celebrations in 8 international markets, across 3 continents: Tokyo, Los Angeles, Chicago, Seoul, Beijing, Guangzhou, Mumbai, and Brazil.
- Project Roles
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Design, National / International
- Advertising, Environmental Design, Illustrations, Installations, Large Format Photography (Digital)
- Project Industries
- Fashion, Lifestyle, Retail, Sports