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STACKS HOUSE / "POP-UP WITH A PURPOSE"
In 2017 I co-founded a women's financial empowerment company, She Stacks, and in 2019 we officially launched with Stacks House, a "pop up with a purpose" which dared to make financial literacy fun. Over five weeks in Downtown LA we created an 11,000 square foot experience focused on education, empowerment, community building, and play. We also created a brand identity, and digital campaign featuring a diverse mix of strong women, activists and creators. PRESS: +200 million media impressions including NBC, Forbes, HuffPost, The New Yorker, Refinery 29, Cheddar, MSN, Bustle, Broadly, Yahoo Finance, Goop, BizBash, Mitu, Betches, Uncover, and OK! just to name a few.
- Project Roles
- Art Director, Content Producer, Copywriter, Creative Director, Writer, Strategist, Editor (Copy), Content Strategist
- Company
- She Stacks
- Skills
- Art Direction, Content Writing, Creative Direction, Creative Strategy, Experiential
- Media
- Brand Identity, Branded Content, Case Study Videos, Environmental Design, Events, Interactive Installations, Social Media Copy, Squarespace Websites
- Project Industries
- Entertainment, Finance
