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Target Bullseye's Playground
We partnered with Google's Art, Copy & Code team to create a first-of-its-kind immersive augmented reality experience to bring the magic of the holidays to life inside select Target stores.
We also created a suite of six Web GL browser-based mobile games which gave users the opportunity to participate in Target's generous donation to St. Jude's Children's Hospital.
- Project Roles
- Content Producer, Executive Producer, Interactive Producer
- Company
- Target
- Skills
- 3D, Conceptual, Content, Digital, Experiential, Front-End Development, Game Design, Interactive, Managing Budgets, Producing, Project Management, Technology, WebGL, Wrangling - Creatives
- Media
- 3D Animations, Advertising, Augmented Reality, Branded Content, Character Animations, Character Designs, Games - Mobile, Themed Environments, Websites
- Project Industries
- Gaming, Retail, Technology
