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Target Holiday Odyssey
We worked with Target to develop an interactive animated storybook for families to enjoy during the holiday season. The story tied into our TV campaign and allowed users to participate in the quest of our heroes as journey to save Christmas. This branded content experience had an average engagement time of eight minutes and users logged 19,000 hours of time enjoying it during the holiday season.
- Project Roles
- Content Producer, Executive Producer, Interactive Producer
- Company
- Target
- Skills
- Content, Digital, Holiday, Interactive, Kid Friendly, Language: English, Language: Spanish, Low / High Fidelity Prototyping, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Mobile, Motion, Music, Musical Effects, National / International, Producing, Project Management, Proofreading, Retail, SOWs
- Media
- 2D Animations, Advertising, Books, Branded Content, Cartoons, Character Designs, Children's Books, Illustrations, Interaction Designs, Microsites, Short Stories, Websites
- Project Industries
- Advertising, Retail
