A rejected direction for a Canadian cannabis company rebrand. The brand incorporates the use of an asterisk, which is commonly used in text to call attention or reference a point or idea. For Flowr, the asterisk is used to symbolize the idea that cannabis is used as a beneficiary tool for productivity and creativity within people's lives.
- Project Roles
- Art Director, Creative Director, Designer
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Apparel Design, Art Direction, Brand Strategy, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Packaging Design
- Brand Identity, Branded Content, Branding, Packaging
- Project Industries