BUDWEISER - BUDX INDIA
Indian Youth culture feels the thickness of their glass ceiling at every turn. Aspiring artists don’t feel they can ever go global, party-goers are bored of the same old club scene, and tastemakers need a bigger outlet to introduce their perspectives.
We introduced BudX India, the very first music IP dedicated to spotlighting India’s subcultural sounds on the world stage.
This multi-layered program is for music lovers, emerging artists, Indian music culture, and ultimately, the world. It includes best-of-class parties, talks, workshops, content streams and jam sessions.
This projected launched the VICE office in India.
- Project Roles
- Content Strategist, Copywriter, Creative Director, Event Producer
- Virtue Worldwide
- Copywriting, Creative Direction, Creative Strategy, Event Management, Music
- Project Industries
- Advertising, Music