Indian Youth culture feels the thickness of their glass ceiling at every turn. Aspiring artists don’t feel they can ever go global, party-goers are bored of the same old club scene, and tastemakers need a bigger outlet to introduce their perspectives. We introduced BudX India, the very first music IP dedicated to spotlighting India’s subcultural sounds on the world stage. This multi-layered program is for music lovers, emerging artists, Indian music culture, and ultimately, the world. It includes best-of-class parties, talks, workshops, content streams and jam sessions. This projected launched the VICE office in India.