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BUDWEISER - BUDX INDIA

Indian Youth culture feels the thickness of their glass ceiling at every turn. Aspiring artists don’t feel they can ever go global, party-goers are bored of the same old club scene, and tastemakers need a bigger outlet to introduce their perspectives. We introduced BudX India, the very first music IP dedicated to spotlighting India’s subcultural sounds on the world stage. This multi-layered program is for music lovers, emerging artists, Indian music culture, and ultimately, the world. It includes best-of-class parties, talks, workshops, content streams and jam sessions. This projected launched the VICE office in India.

Project Roles
Content Strategist, Copywriter, Creative Director, Event Producer
Company
Virtue Worldwide
Skills
Copywriting, Creative Direction, Creative Strategy, Event Management, Music
Media
Events
Project Industries
Advertising, Music
BUDWEISER - BUDX INDIA
BUDWEISER - BUDX INDIA
BUDWEISER - BUDX INDIA
BUDWEISER - BUDX INDIA
BUDWEISER - BUDX INDIA