NOIZE OUTERWEAR FOR ALL WHO CARE (REBRAND)

NOIZE, a cruelty-free outerwear brand, was a blank slate. No marketing or branding had ever been developed before. The brand never even spoke on its own behalf. Micro-influencers were their media buys and spokespeople. We were gifted every creative’s dream: birthing a purposeful brand ethos, visual identity, voice, and cultural footprint from scratch. We doubled the sales and social audience in one season alone, introduced new products to the brand for the sake of story-telling, and even got notoriety thanks to A$AP Ferg. In other words, we made the brand cool, and more importantly, relevant in culture.