NOIZE CARE STORIES
Cruelty-free outerwear brand, NOIZE, never spoke on its own behalf. Ever. Introducing their very first brand campaign: “Care Stories”; a 360 integrated campaign dedicated to spotlighting purpose-driven advocates who carved a space in culture to represent themselves as a result of social intolerance.
In this series, we highlighted three women who haphazardly created a collective and safe space for others to debunk body image, mental illness and ageism.
Their stories translated into three mini-films each highlighting our collective heads in Youtube pre-rolls, sponsored social media posts, editorial spread, newsletters and story-telling on our home page.
- Project Roles
- Copywriter, Creative Director, Strategist
- Brand Strategy, Content Strategy, Creative Direction, Editing, Film
- Project Industries