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NOIZE CARE STORIES

Cruelty-free outerwear brand, NOIZE, never spoke on its own behalf. Ever. Introducing their very first brand campaign: “Care Stories”; a 360 integrated campaign dedicated to spotlighting purpose-driven advocates who carved a space in culture to represent themselves as a result of social intolerance. In this series, we highlighted three women who haphazardly created a collective and safe space for others to debunk body image, mental illness and ageism. Their stories translated into three mini-films each highlighting our collective heads in Youtube pre-rolls, sponsored social media posts, editorial spread, newsletters and story-telling on our home page.

Project Roles
Copywriter, Creative Director, Strategist
Company
Noize
Skills
Brand Strategy, Content Strategy, Creative Direction, Editing, Film
Media
Advertising
Project Industries
Fashion
NOIZE CARE STORIES
Collaborators